![]() Anything that gives the organization an advantage or that helps processes and projects run smoothly or helps the organization achieve business goals will fall into this category. Strengths are within the organization’s control and this category includes everything the business does right when trying to achieve a specific goal, initiative, project or objective. Since it’s subjective to the chosen objective, what’s considered a strength for one objective or project might be a weakness for another. Strengths and weaknesses are internal factors that are dependent on the objective, project or initiative being analyzed. ![]() ![]() The best strategic fits are when the internal environment (strengths and weaknesses) aligns with the external environment (opportunities and threats). Final results of the analysis will help the organization determine whether objectives, products, services, projects or goals are a strategic fit. A two-by-two matrix is used to build a SWOT analysis, with horizontal pairings of internal (strengths and weakness) and external (opportunities and threats) factors and vertical pairings of helpful (strengths and opportunities) and harmful (weaknesses and threats) factors in achieving an objective.
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